This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

The following was previously published in an earlier edition of Marketing Insider. Big data is changing the way the world works. The speed at which unprecedented volumes of information are being ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of payments. We live in a world where machines can understand speech, recognize faces, and even generate ...

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...